About
Results-driven Senior Leader with over 20 years of global experience in digital transformation, consulting, and media, specializing in driving enterprise growth and P&L expansion across US and APAC markets. Expertly bridges commercial, customer, and technology agendas to translate complex client needs into high-impact, value-driven solutions. Proven ability to empower and mentor high-performing teams, foster cross-functional collaboration, and consistently deliver strategic outcomes in complex, matrixed environments.
Work
Sydney, New South Wales, Australia
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Summary
Spearheaded the APAC Digital business, overseeing consulting, SaaS, CX, data, and transformation, and driving substantial regional growth and market share.
Highlights
Directed AU$1B+ APAC digital business across consulting, SaaS, CX, data, and transformation, achieving significant revenue and market leadership.
Designed and executed a cross-functional Go-to-Market (GTM) and sales strategy, leading a 200+ person regional team to exceed performance targets.
Led the successful acquisition and integration of CX/digital/design agency WONGDOODY, doubling its revenue within 12 months.
Orchestrated strategic cloud, AI, and experience transformation programs for major clients across financial services, retail, telco, energy, and government sectors.
Established regional CRM and RevOps functions, significantly improving pipeline visibility and forecasting accuracy to support strategic decision-making.
Chicago, Illinois, US
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Summary
Oversaw global client operations, managing a vast portfolio of top-tier clients and driving strategic media account growth and operational standardization.
Highlights
Led a practice managing a $900M+ portfolio of Top 15 global clients, including Samsung, Coca-Cola, Citi, Kellogg's, and Heineken.
Directed Visa's US$300M+ global media account, coordinating efforts across 200+ FTEs in 35+ countries to ensure consistent delivery.
Standardized local capabilities and accelerated market rollout of new platforms and tools, enhancing global operational efficiency and speed to market.
Cultivated strategic partnerships with key technology providers like Adobe, Google, Meta, Microsoft, and Salesforce to drive innovation and client solutions.
Created scaled enablement programs that increased digital product knowledge and identified future talent across the network, fostering professional development.
Los Angeles, California, US
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Summary
Led significant revenue growth and strategic expansion for a global search agency across the APAC and US markets.
Highlights
Scaled APAC revenue by 50% through strategic expansion initiatives and grew US in-market revenues by 35%.
Built and led enterprise partnerships with major telecommunications and tech companies including Optus, Singtel, NTT, Yahoo!, and Google.
Established an APAC delivery hub, integrating campaign operations, analytics, and client strategy into a cohesive regional GTM model.
Recognized as a 'Rising Star' on the Deloitte Tech Fast 500 for rapid growth and innovation within the technology sector.
New York, New York, US
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Summary
Directed the global SEM/SEO practice, managing substantial performance media spend and building critical delivery infrastructure for enterprise clients worldwide.
Highlights
Led the global SEM/SEO practice, managing hundreds of millions in performance media spend for diverse clients.
Developed and implemented delivery infrastructure for enterprise clients across 60+ countries and 4 regional hubs, including SAP, Motorola, and LG.
Secured and onboarded the ~$4.5B Dell global performance media account, significantly expanding the client portfolio.
Awarded OMMA Magazine Search Agency of the Year in 2008 for outstanding performance and innovation.
Sydney, New South Wales, Australia
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Summary
Managed significant global revenue streams and market share in the search and paid inclusion sectors, playing a pivotal role in major M&A transactions.
Highlights
Managed 25% of Yahoo!'s global SSP/Paid Inclusion revenue and dominated 40% of the AU SEM market share.
Achieved the #1 ranking in Jupiter Research Constellation in both 2004 and 2006, validating industry leadership and expertise.
Played a key role in the US$35M acquisition of Decide Interactive by 24/7 Real Media Inc in 2003.
Contributed significantly to WPP's US$649M acquisition of 24/7 in 2007, demonstrating expertise in high-value corporate transactions.
Awards
Adobe Partner of the Year
Awarded By
Adobe
Recognized five times between 2018 and 2024 for exceptional partnership and contributions.
Fast Company Innovation in Design Award
Awarded By
Fast Company
Recognized for innovative design work on the Sydney Symphony platform redesign.
Webby Awards
Awarded By
The Webby Awards
Two-time winner for contributions to the F1 Grand Prix ticketing platform and digital experience.
Deloitte Rising Star - Tech Fast 500
Awarded By
Deloitte
Acknowledged as a rising star within the technology sector for rapid growth and innovation.
OMMA Magazine Search Agency of the Year
Awarded By
OMMA Magazine
Awarded for leading the top-performing search agency of the year.
Jupiter Research #1 SEM Ranking
Awarded By
Jupiter Research
Achieved #1 ranking in Search Engine Marketing (SEM) in both 2004 and 2006, demonstrating market leadership.
Skills
Commercial & Strategy
P&L Ownership, Business Building, Enterprise Sales, Go-to-Market (GTM) Strategy, Account Expansion, Product-Led Growth, Platform Adoption, Strategic Partnership Development.
Digital & Technology
Digital Transformation, Experience Design (CX), AdTech, MarTech, DSP (Demand-Side Platform), SSP (Supply-Side Platform), Identity Management, CDP (Customer Data Platform), AI (Artificial Intelligence), Cloud Computing, Data Governance, Data Privacy, CRM (Customer Relationship Management), RevOps (Revenue Operations), SaaS (Software as a Service).
Leadership & Execution
Cross-Functional Team Leadership (200+), Scalable Delivery, Playbook Development, M&A Integration, Operating Model Design, Global Program Management, Client Enablement, Performance Management, Talent Development.